Thursday 30 September 2010

Making money from the HE Internet lists

I am sometimes accused of making money from home education. This is quite untrue, but I have noticed lately that a few new people are using the Internet lists to sell their products and services to the home educating community. Personally, I find this a bit much, but I suppose it's none of my business really. Still, as regular readers will be only too aware, that has never stopped me from passing comment in the past!

Perhaps the most shameless example of this new breed of entrepreneur hoping to cash in on home education is Kelly Green in Canada. She is currently pimping her self-published book A Matter of Conscience on the lists. This consists of large and indigestible chunks of material from her blog Kelley green and Gold. It's quite a catchy title, with its overtones of ethical concern; it sounds as though it could be written about the struggle against apartheid or the civil rights movement in the Deep South during the sixties. It is at any rate a good deal more imaginative than the title of my own book. I mean Elective Home Education in the United Kingdom, how uninspiring is that? I have to say though that I find Ms green's style of writing unendurably turgid and almost incomprehensible. On page one, she tells us that her great, great grandmother was a native American. That's the sort of personal touch wholly missing from Elective home Education in the United Kingdom ! My editor was utterly ruthless and I don't think that she would have felt that my great, great grandparents' ethnicity helped in any way to inform the debate on home education. A few paragraphs later, Kelly Green says;

' Germany, on the other hand, seems to be a society in constant struggle with the idea of difference, an interesting case study in irony and backlash when it comes to tolerance and the acceptance of minority groups.'

What on earth does this mean? Where is the irony in this situation? We can only guess. Or take this, a few lines later;

'our ability to engender the future together, to imagine it, to develop it in a playful and positive way.'

Does she know what she means by 'engender' in this context? Why should we consider the future in a 'playful' way, rather than in a serious and considered fashion? What would be the advantage of thinking about the future of society playfully, rather than systematically and carefully?


It will be noted that she is using Lightning Source for this book, which is a bit of a giveaway; it is a favourite company for Vanity Publishing. I doubt she could have found a proper publisher for this sort of nonsense.

Another person trying to make a fast buck by advertising on the home education lists is Patricia Hope. One cannot help wondering if this is her real name. It reminds me of Patience Strong, who used to do those ghastly little bits in the papers years ago. Anyway, Patricia Hope will sell you either pencil cases or the secret of happiness; links to both her enterprises are helpfully included every time she comments on any of the lists. The secret of happiness involves paying her $40 an hour for counselling, so I think I'll pass on this for now. I can usually buy a decent pencil case at WH Smiths , so I shall be giving this a miss too. These sites also offer links to her daughter's business, which is putting one in touch, for a price, with angels!


Paula Cashmore in the Midlands will, for £60, come round to your house for a couple of hours and explain to your friends and relatives why you want to educate your children at home. Yes, I thought this a little steep too, as well as completely pointless. For £240, she will come round for a couple of hours, speak to you on the telephone for fifty minutes each week and answer your questions by email. Or, you can just join a few lists and support groups and ask all the questions you like for nothing; the choice is yours. This business cashes in on the anxiety which some people feel about visits from the local authority. Instead of allaying these fears, Ms Cashmore exploits them and tries to kid vulnerable parents into thinking that you need the help of a professional to get through a routine meeting with a local authority officer. Just as with Patricia Hope, the name Cashmore seems a little odd, a little too apposite.

There does seem to be a bit of a cottage industry springing up around home education lately. Not that there is any harm in that, but I do have reservations about so many people using the support groups to tout for business. The way that it works is that these people will post pretty pointless comments, often just agreeing with a previous poster and then including a link to the commercial site that they are operating from. I am glad to see that one of the lists which I am on has put a stop to this now.

58 comments:

  1. 'There does seem to be a bit of a cottage industry springing up around home education lately. Not that there is any harm in that,'

    No, there isn't. {sigh} That post was unnecessarily cruel, Simon. And no, I'm not Poor Paula.

    When I started HE'ing a decade and a half ago, there were all sorts of people from OUTside the HE community trying to 'cash in' on it. People who claimed they could eradicate any special need (including autism) by massaging your child's head or by your child wearing some expensive headphones for 30 mins a day or treat their dyslexia by having them play with clay. I had one friend who bought into one of these crackpot ideas practically on a weekly basis.

    It seems to me that the people who are offering their services for money (capitalism is legal after all) are at least doing so, in the main, from the basis of having been INside the community, knowing it well and tailoring what they offer to the needs of HE'ers. Catherine Mooney for eg, who was an examiner and tutor already, now as a home educator, selling her skills and experience to the community of which she is now a part. What on earth could be wrong about that?

    Mrs Anon

    ReplyDelete
  2. 'That post was unnecessarily cruel, Simon. And no, I'm not Poor Paula.'

    Well here's a question Mrs Anon. If you heard of a parent locally who needed a helping hand in dealing with the local authority, wouldn't you pop round and offer a few words of advice and, if you could, offer to be there when the local authority officer called round? Following this, would you; A. ring up a week later and see if the person was feeling OK about things or B. submit an invoice for £60?

    ReplyDelete
  3. That question is quite unfair.

    Now that I'm 'retired' from HE, I do a great deal of helping new and prospective HE'ers. At least once a week I'll be having coffee with someone or be on the phone for an hour or more (like I was yesterday) and no I don't charge because I'm not running a business!

    But I just don't see what is wrong with offering a service and expecting to be paid for your time and experience, if that is what you want to do.

    I have some friends who import and sell written materials for HE'ers who want to use them. They don't force people at gunpoint to buy them. They provide a service which people choose to use.

    If Paula has thought this through, set out her terms and conditions in advance and people know they are entering into a contract with her, then what on earth is wrong with that?

    Not everyone feels comfortable throwing out a question (possibly about a tricky sitation with their child) into a public forum like a yahoo group, where they don't know anyone. Some people might prefer to engage someone to give them a personal service on a more professional basis.

    Now, I don't personally think there's much scope for a business like this in this country, but that's irrelevant. I don't think it's a question of greed, as you seem to be implying with your comment about her name (Good grief! Another reson for people wanting to be anon here?), but rather someone POSSIBLY identifying a niche market and aiming towards it.

    Mrs Anon

    ReplyDelete
  4. 'I don't think it's a question of greed, as you seem to be implying with your comment about her name '

    Come come Mrs anon, where is your sense of humour? A woman called Hope who promises to sell you the secret of happiness and another called Cashmore who is cashing in on something!

    ReplyDelete
  5. 'But I just don't see what is wrong with offering a service and expecting to be paid for your time and experience, if that is what you want to do.'

    I see nothing wrong with this either. However, some pretty harsh things have been said about my apparent willingness to make money from my experience of home education. I like to point out from time to time that many people are doing precisely the same thing.

    ReplyDelete
  6. So, because you are sometimes wrongly accused (and that IS wrong), you attack other perfectly innocent people?

    Aaaaarrrgggghhh, over to you Julie....

    Mrs Anon

    ReplyDelete
  7. 'Aaaaarrrgggghhh,'

    Now Mrs Anon, your vocabulary is extensive enough that you do not need to resort to this sort of cheap rhetorical device. You did, after all, used to be a teacher. Is this the sort of thing you would have tolerated in a composition from your pupils?

    ReplyDelete
  8. 'attack other perfectly innocent people'

    I have just re-read this post and it does not seem like an attack on anybody. More a slightly humorous take on a phenomenon which I have noticed lately. I am sure that rather than handing over a couple of hundred to somebody for pencil cases, contacting angels, finding happiness or having somebody explain to their family why they wish to home educate, most parents might do better to join EO or HEAS if they require support.

    ReplyDelete
  9. I suppose you're offering your book free of charge to home educators and local authorities?

    What people object to, Simon, is that you made money out of saying things about autonomous home educating families that were untrue and potentially damaging, in the national press, at a time when they were under serious threat from people in positions of power who did not understand autonomous education. I imagine Jeremy Yallop got paid as well, and no one's having a go at him.

    ReplyDelete
  10. 'I suppose you're offering your book free of charge to home educators and local authorities?'

    I doubt that many home educators will be buying this book, Claire. It is an academic work aimed at professionals rather than the lay reader. As far as Jeremy Yallop is concerned, I would not say that his own piece on this subject was particularly truthful or objective. He talks of;

    ' Extensive research by Dr Alan Thomas and Harriet Pattison at the Institute of Education in London has shown the autonomous approach to be “astonishingly effective"'.

    That would be the extensive research among twenty six families. He goes on to claim that local authorities would have the right to;

    'take children from their parents for interrogation.'

    His own piece on home education is, like mine, rhetorical and partial.

    ReplyDelete
  11. Here is what i said about autonomous education in the piece published alongside Jeremy Yallop's. perhaps Claire, you would like to point out the untrue bits?

    ' They are the so-called autonomous educators, and the cornerstone of their educational philosophy is that their children should be completely free to choose what they learn and when they learn it. This bizarre notion is even applied to basic skills such as reading and writing.

    The idea is that the child should be free to follow their own interests at their own pace. They may, for example, look out of the window and see an unusual bird. This may cause them to investigate ornithology and then study biology generally. Of course, this approach just might work with a bright and inquisitive child whose parents are on hand to facilitate their learning. Equally likely is that the child will see the bird, mutter “So what?” and carry on playing Grand Theft Auto IV.

    Many autonomously educating parents would not be concerned by this; they are enthusiastic about computer games because they give children a reason to want to read. With no formal instruction, though, it is little wonder that many autonomously educated children do not learn to read until very late - some not until the age of 11, 12 or even older.

    Even if a child is enthusiastic about acquiring knowledge, their education is liable to be scrappy and unbalanced. Children raised in this way may well spend months pursuing a favourite topic, but they are unlikely to study a well-rounded curriculum including history, geography, science, mathematics, ICT, religion, music and English, and therefore to acquire formal qualifications.

    Many autonomous educators are dismissive about GCSEs and A-levels, saying, “They can be taken later.” However, without at least five GCSEs at C or above, a teenager will find it all but impossible to get into college or sixth form to study for A-levels.

    This in turn will hamper any attempt to gain a university place. Rightly or wrongly, employers too tend to look askance at a job applicant without a single GCSE. It is not until their children are 16 that the reality strikes home for many home-educating parents. They have, in effect, blocked their children’s path to careers as engineers, doctors, vets, solicitors, and so on. This restriction of a child’s life chances by the early decision of a parent, sometimes when the child is only four or five, must surely be examined.'

    ReplyDelete
  12. "That would be the extensive research among twenty six families. He goes on to claim that local authorities would have the right to;"

    What about Thomas' early study which include 100 families and over 200 children?

    "Here is what i said about autonomous education in the piece published alongside Jeremy Yallop's. perhaps Claire, you would like to point out the untrue bits?"

    What about:

    The most popular educational method used by those who withdraw their children from school in this country is known as autonomous education and involves nobody teaching children anything at all!

    http://www.independent.co.uk/news/education/schools/simon-webb-we-must-get-tough-on-home-schooling-1764348.html

    AE is not the most popular educational method used and it does involve teaching. Two lies in one sentence.

    ReplyDelete
  13. 'AE is not the most popular educational method used and it does involve teaching. Two lies in one sentence.'

    This quotation was from another newspaper and I have previously explained that I actually wrote that it was 'one of the most popular educational methods'. I am not answerable for how editors mangel the thing! Teaching may feature, but is not an integral part of the philosophy. Perhaps you too would care to cast your eye over what I said in the Times Educational Supplement and point out the untruthful bits?

    ReplyDelete
  14. "I actually wrote that it was 'one of the most popular educational methods'."

    But it isn't. Only a minority are autonomous educators. Many use informal learning as part of their education and many allow their child choice some of the time. This is not autonomous education.

    "Perhaps you too would care to cast your eye over what I said in the Times Educational Supplement and point out the untruthful bits?"

    I don't have time. The original comment by Claire was that you made money out of saying things about autonomous home educating families that were untrue and potentially damaging, in the national press, at a time when they were under serious threat from people in positions of power who did not understand autonomous education.

    Finding any lies in any articles written by you in a national paper is sufficient evidence of what Claire says.

    ReplyDelete
  15. "I actually wrote that it was 'one of the most popular educational methods'."

    But it isn't. Only a minority are autonomous educators.'

    You might care to share your source for this statement.

    ReplyDelete
  16. Mike FW's study found a 29% rate of autonomous educators. Which way do you think a study carried out by Mike FW is likely to be biased? Even 29% is a minority but the true rate is likely to be lower still.

    ReplyDelete
  17. 'Here is what i said about autonomous education in the piece published alongside Jeremy Yallop's. perhaps Claire, you would like to point out the untrue bits?'

    Well...

    'Even if a child is enthusiastic about acquiring knowledge, their education is liable to be scrappy and unbalanced. Children raised in this way may well spend months pursuing a favourite topic, but they are unlikely to study a well-rounded curriculum including history, geography, science, mathematics, ICT, religion, music and English, and therefore to acquire formal qualifications.'

    Do you have any evidence for this belief? You present it as a fact.

    'Many autonomous educators are dismissive about GCSEs and A-levels, saying, “They can be taken later.”'

    GCSE's can be taken privately at any age.

    'This in turn will hamper any attempt to gain a university place.'

    'It is not until their children are 16 that the reality strikes home for many home-educating parents. They have, in effect, blocked their children’s path to careers as engineers, doctors, vets, solicitors, and so on.'

    Evidence? Personally, I know of plenty of AE children who are in higher education, and none who feel that their career paths have been blocked. Many HE children take OU courses instead of O and A levels, and OU credits are accepted by plenty of universities. They are also free for people on low incomes, such as children, so very accessible.

    ReplyDelete
  18. '[Jeremy Yallop] goes on to claim that local authorities would have the right to;

    'take children from their parents for interrogation.''

    Yes, we've already been through that as well. I haven't got time to explain again why Jeremy was right about this; just look back a few days and you'll see.

    ReplyDelete
  19. "Teaching may feature, but is not an integral part of the philosophy."

    I don't know a single autonomous educator whose child has not chosen to be taught. You appear to be suggesting that not asking to be taught is an integral feature of children. I believe the opposite, that all children ask to be taught things all the time (bike riding, skipping, reading, etc...). This has been my experience as well as my initial belief.

    Autonomous education is child led learning. How the child goes about their learning is not specified by the philosophy. Why would teaching need to be an explicitly stated part of the philosophy if one of the beliefs behind it is that children are intrinsically motivated to learn and ask to be taught things all the time?

    ReplyDelete
  20. 'With no formal instruction, though,'

    Autonomous education does not rule out formal instruction.

    ReplyDelete
  21. It is going to be rather too much like hard work to go through all this point by point, Claire. You say,

    ''take children from their parents for interrogation.''

    Yes, we've already been through that as well. I haven't got time to explain again why Jeremy was right about this; just look back a few days and you'll see.'

    The point I was making here was that both Jeremy Yallop and I were using loaded phrases and working to persuade readers by our use of language. I understood the conventions involved as, I suspect, did he. Obviously, when I see a librarian or teacher talking alone to a child, I do not say to myself, 'Oh no, that child is being taken off for interrogation'.

    I asked you for examples of untrue things from the TES article and you came up with,


    'Many autonomous educators are dismissive about GCSEs and A-levels, saying, “They can be taken later.”'

    You responded by saying, 'GCSE's can be taken privately at any age.', as though this was a contradictory position. It is not. The statement, 'Many autonomous educators are dismissive about GCSEs and A levels, saying, "They can e taken later"', is not an untrue statement, but a true one. I have not the energy to go through all this sentence by sentence, but I honestly don't think that you understand what is meant by an untrue statement.

    ReplyDelete
  22. 'You responded by saying, 'GCSE's can be taken privately at any age.', as though this was a contradictory position. It is not.'

    My point, obviously I would have thought, was that it is untrue to say that parents who say that GCSE's and A levels can be taken later are restricting their children's life chances.

    'The point I was making here was that both Jeremy Yallop and I were using loaded phrases and working to persuade readers by our use of language.'

    And my point was that while you may both have been using loaded language, Jeremy's statement was basically true and many of yours were not.

    ReplyDelete
  23. I have only just become aware of this libelous blogpost. If I had the resources I would pursue you legaly Simon; but I suspect you are probably aware I cannot afford to do so. The only recourse open to me is to defend myself in these comments.

    Let me answer your criticisms one at a time.
    A £60 home visit that you consider steep. After taking travelling costs off. Upto 30 miles @ 40p a mile ( which no longer reflects the true expense of travel) you are immediately down to £48; an hour traveling, 2 hours giving advice and an hour writing a report, minus stationery and postage costs the hourly rate is about the same as an Aldi checkout operator! For professional service I don't think that's steep. When having the presence of someone who knows what they are talking about could prevent the abuse of power by LAs, you have to remember it's far less than paying for legal advice when they have overstepped the mark.

    For £240 I will come round for a few hours, answer all questions by email and talk directly for 50 minutes per week – yes for 12 weeks. Deduct the cost of 2 hour visit as per above,That works out at £15 per week, to get answers suitable and specific to your own situation.

    Or you can join a few support groups and get it all for nothing, Yes exactly as I describe on my FAQ – but as anonymous says, you also take the risk of being blogged about. Many people do not wish to describe their full situation on public discussion boards and, as recently demonstrated on a list, people can take things the wrong way and get hurt with misunderstandings. Requests can be unoticed or misunderstood, advice is general and sometimes not appropriate so time is wasted. That doesn't happen if people are paying for a personalised service.

    This business does not cash in on the anxiety that people feel about having visits form the local authority – this business is offering a service never before offered in the UK. People have a choice as to wether they are willing to pay for such a service; just as you have a choice of buying into many services.

    Then comes the libelous statement “Instead of allaying these fears, Ms Cashmore exploits them and tries to kid vulnerable parents into thinking that you need the help of a professional to get through a routine meeting with a local authority officer.”

    There is no exploitation going on whatsoever! This is not a selfish service, nor is it unethical. It is using the experience I have gained to make people's lives a little easier; it is setting up a business using my skills and abilities to help people who do not have the same skills and abilities. A plumber is not exploiting people who do not have good DIY skills – he is filling a gap. He doesn't have to kid people into using his service, people know wether they have the skills to do his job. That doesn't mean they can't eventually be trained, or that they will always rely on the services of a plumber to do the most mundane tasks.On my web site I explain people may move on from using Home Ed Success services when they gain a wider support base or when they gain confidence.
    I never try to kid parents into thinking you need the help of a professional to get through any routine meetings, and I in fact point them to free help on the web site.
    I always have, currently do and always will give free advice if I am able. The difference with free advice is it is in my own timescale and I can't guarantee to make it a priority when I have other commitments to support my own family.

    I cannot fault your irony of my name – but chose to keep it (despite a marriage breakdown )for ease; and the fact it is not a very common name. However, when asked my name I usually reply 'Cashmore by name but not by nature'

    Simon the least you owe me is an apology and a retraction of what you have accuse me of.

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